Sybren Tijmstra studied political science (University of Amsterdam), leadership and business diplomacy (Georgetown University) and French (University of Lausanne). He has more than 30 years experience in strategy/management consulting, management development and management education. He is Emeritus Professor of International Strategy & Management, IAE, Graduate Business School, University of Aix-en-Provence, France. Emeritus Distinguished Professor of Strategy and Change, Audencia, Nantes School of Management France. As guest lecturer he teaches at a variety of business schools across the world. Since 1993 he is Chairman and Managing Director of TIMS Holding B.V. (interim-management, strategy consultancy, management development, business simulations). TIMS Holding also helps blue chip companies with the creation and development of corporate universities and intra-preneurship and is assisting a lot of digital age start-ups. He assisted with the creation of business schools in a range of countries around the world like; China, Cyprus, Spain and The Netherlands. In the past he has among others been Director General EAP European School of Management Paris - Oxford - Berlin - Madrid, Director General of EFMD Brussels, founder and first director of ICSC, University of Twente and founder and first director of the Management Development Centre of Nyenrode Business University.