Ger Hofstee (The Netherlands) has extensive expertise in assisting organizations seeking to strengthen their "traditional" analog marketing strategy with new digital strategies. Ger studied marketing (Amsterdam), business administration (Wilmington) and marketing management (Boston). He was product-, sales- and marketing manager at Akzo Nobel Coatings and subsequently held strategic positions as commercial and general manager. Was president electronic publishing group at Elsevier Reed and CEO at Seiko Communications. Ger is Professor of Marketing at IAE Business School of the University of Aix-en-Provence et Marseille, academic director of VvAA Business School with MBA’s for medical specialists and professionals in healthcare, academic director of International Business School for Veterinarians, and dean of Business of Sports Academy for sports professionals. Ger has written 14 published books including “Changing the rules in the Internet era”, ”All 25 high performance marketing strategies”, "vananaloognaardigitaal.nl" and "Fatal Error, 50 marketing cases of disruption by digitization". He advised more than 100 companies on marketing strategy and digitization and wrote more than 270 articles on marketing, strategy and digitization on the blog: vvaabusinessschool.nl.