Drs. Jim van der Beuken international expert in creativity and innovation. With his inspiring, motivating and confrontational way of working, he has achieved extraordinary results in areas such as process redesign, time to market and product innovation at companies such as KPN, UWV, Heineken, and various ministries. He has been a partner at the COCD (Center for the Development of Creative Thinking) from 1997 to 2003 and regularly gives lectures that lead to innovation and leadership. Is founder of "Planetree" an innovative concept that a number of healthcare organizations are working on.