Drs. Peter Sprenger MBA graduated in communication and business administration. For many years was the director of strategy and corporate communication of the Ricoh Group in the Benelux. Was member of the board responsible for the marketing strategy of the Infostrada Sportsgroup (the maker of Voetbal International on RTL7) active in sports and interactive media. Writes columns and is co-author of, among other things, "Changing the rules in the Internet era" about the changing Internet world and the effect on marketing. Is now CEO of Techonomy and author of "the iPad Economy”.